Ice baths, cold water therapy, and contrast therapy, which combines cold-water or ice baths with saunas, have collectively been increasing in popularity over the past few years to become one of the top wellness trends globally in 2025. This is true for ice baths in particular. Wellness spas are adding ice baths to their offerings, […]
Tag Archives | Michael Phelps
New and Different
The quest for a good fit between product and property—one of the most important criteria behind a successful licensing deal—can lead some licensors into untapped areas: Eclipse glasses. In time for this summer’s total solar eclipse, American Paper Optics, a maker of 3D glasses, partnered with Bill Nye the Science Guy for a limited-edition line […]