At New York Toy Fair last February, one of the trends noted was the emergence of narwhals—members of the whale family with long, unicorn-like tusks—as a design and content trend. This was especially true in the plush category, as manufacturers looked to add new dimensions to the still hot but crowded world of unicorns. Since […]
Tag Archives | Merrymakers
The Many Manifestations of the Maker Movement
Licensing International Expo, which took place last week in Las Vegas, highlighted once again how much the DIY/Maker Movement has permeated licensing, especially on the character and celebrity sides of things, over the past few years. Some of the properties that can be seen as expressions of this trend—each in its own way—include: Lauren Riihimaki, […]