With the current popularity of food brands, especially those of the sweet variety, across all consumer products, and the current power of the beauty category as a center of collaboration activity, it is no wonder that partnerships pairing candy, cookies, and other sweets with color cosmetics, lip balms, skincare, and the like have been a […]
Tag Archives | Mentos
The Art of the Nail
For teens and young adults, the fingernails represent a canvas for social expression. Whether using bright colors and unusual finishes, having each nail a unique color or style, or painting elaborate designs, many young consumers spend significant time and money turning their nails into fashion statements, often sharing the results on social media. The nail […]
Looking Good
Licensed properties of all types, from celebrities to characters to corporate brands, continue to enter the men’s grooming and toiletries market. Since we last covered this topic in October 2015, new deals announced in the category have included: • A Ryan Seacrest-branded skincare line to launch in late 2016, in conjunction with Lancer Skincare. The […]