Sports leagues, teams, and events, as well as athletes, have become active players in the CBD industry, with many of their efforts focused on pain management. In fact, athletes and sports licensors account for 19.2% of IP partnership deals done in 2019 and 2020 in the cannabis space, second only to musicians, who have been […]
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Help for Aches and Pains
Sports-related licensing deals and other ventures involving athletes and licensed sports IP are starting to proliferate in the emerging CBD category. Although each agreement is unique, any resulting products are apt to focus on addressing specific aches, pains, and injuries caused by sports or an active lifestyle. Some recent examples: • Former NFL Patriot Rob […]