Celebrities who are closely connected to the pro and college sports industry—but not current athletes—have been increasingly lending their names to consumer product lines, either through licensing or their own companies. Their areas of expertise vary: Fantasy sports. Matthew Berry, ESPN’s senior fantasy sports analyst, retained The Wildflower Group in 2016 to handle licensing for […]
Tag Archives | Matthew Berry
That’s a First
A handful of exhibitors at the recent Licensing International Expo launched licensing programs or signed deals that seemed to be firsts within the licensing business, or at least at the show. Each represents a trend that has become prominent in society in the last couple of years but is just starting to emerge within the […]
Celebrity Sightings
Celebrity presence at this year’s Licensing International Expo, which officially opens tomorrow (June 21, 2016), promises to skew toward the sports arena, as many of the scheduled appearances are tied to athletes or others in the sports industry. The NFL Players Association is bringing a contingent of pro football team members, from Ameer Abdullah of […]