The presence of mature women in the licensing and collaboration landscape has been growing over the past several years. While they still account for just a sliver of celebrity licensing activity overall, women of a certain age, who historically were forgotten when it came to product partnerships, are increasingly accepted and embraced by marketers. These […]
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Fifty-Plus Fashion
Women aged 50 and over have long been an untapped market segment for licensing programs. But a growing number of direct-to-retail initiatives with etailers, retailers, and home shopping networks have focused on this demographic over the past few years, all involving celebrities who are in that age group themselves: Most recently, Jane Fonda paired with […]