Several celebrity chefs have recently forged agreements with retailers to extend their names into home goods. Some are entering the category for the first time. Others are expanding existing deals focused on cookware and dinnerware by adding lifestyle categories such as bedding and furniture that take them well beyond the kitchen: Chef and TikTok influencer […]
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New Territory for Chef-Based Licensing
Recent deals for frozen and packaged foods have centered on chefs who hail from Africa, or have African roots, and are known for the African influences in their cooking and/or for promoting African flavors and recipes. Chefs of West African heritage have been particularly active. Such celebrity chefs, recognized from their TV appearances, cookbooks, and/or […]