Several educational brands based on individual people or personas have recently signed licensing deals for products that help children learn at home or in school. Some of the properties are based on real people, some are characters created and performed by real people, and some are wholly fictional, educator-created brands. But all have positionings that […]
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The Mainstreaming of Drag-Related Merchandise
Drag performers have been active in collaborations in the cosmetics space in a big way going back at least four or five years—we wrote about the trend in 2018—and to some extent well before that. More recently, they have also been gradually doing deals in an ever-widening swath of categories, including products for children. That […]