Last year, Jinx—a company perhaps best known for its Minecraft apparel—announced that it would create clothing and accessories specifically for e-sports players and fans under the Jinx Pro brand, including licensed products tied to teams such as Team Liquid and Echo Fox. It is one of a growing, but still small, group of manufacturers acquiring […]
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E-sports Properties Play The Licensing Game
Competitive video gaming, or e-sports, has been around in one form or another since the early 1970s and has steadily become more popular and professional ever since. Over the past two to three years, it has seen strong growth, moving into mainstream consciousness. According to researcher Newzoo, which began issuing e-sports market studies two years […]