Earlier this month, Fanatics revealed that it was purchasing VF Corporation’s sports business, which includes Majestic Athletic, a leading licensee of the U.S. pro sports leagues. This is just the latest step in the company’s continuing march toward sports-licensing domination over the past couple of years, and it seems like a good opportunity to take […]
Tag Archives | Majestic Athletic
Camo Colors New Categories
Recent deals serve as a reminder that camouflage brand licensing does not just encompass apparel and traditional outdoors products such as guns, camping equipment, tactical gear, truck seat covers, and the like. In fact, camo continues to grow as a design trend across a variety of categories, such as: Appliances. Magic Chef announced a deal […]
Out of Sight But Not Out of Mind
Camouflage licensing, an already-significant sector that encompasses proprietary camouflage designs and brand names such as Realtree and Mossy Oak, has continued to evolve and grow in a number of ways over time: New brands. Camouflage suppliers beyond the big two have entered licensing, as U.S. military specialist Tennier Industries did when it retained The Brand […]