Properties from the world of kitchen appliances and food preparation represent an area of growth for brand extension into the food and beverage category. Licensors of kitchen electrics, grills, and other cooking tools are lending their names to foods that constitute a close fit with their respective brands. For example: Last month, charcoal brand Kingsford […]
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Camo Colors New Categories
Recent deals serve as a reminder that camouflage brand licensing does not just encompass apparel and traditional outdoors products such as guns, camping equipment, tactical gear, truck seat covers, and the like. In fact, camo continues to grow as a design trend across a variety of categories, such as: Appliances. Magic Chef announced a deal […]