In the last year, fashion brands have been actively looking to the kids’ sector for growth opportunities, often by expanding their children’s businesses—or entering this sector for the first time—through licensing: Superdry got into the kids’ space in a licensing deal with U.K. retailer Next, announced earlier this month. The 95-piece collection, which Next will […]
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Family Affair
Digital influencers’ content often features supporting appearances by friends and family. Ryan Kaji’s videos include his parents and younger twin sisters, who also have their own spin-off channel, although the Ryan’s World licensing program is focused exclusively on Ryan. Siblings Charli and Dixie d’Amelio and Jake and Logan Paul sometimes play a role in each […]