NYX Professional Makeup announced this month that it was working with chef Gordon Ramsay and his daughter, beauty and lifestyle influencer Holly Ramsay, to create a cake recipe inspired by NYX’s new introduction, Buttermelt Blush. The exclusive recipe—which includes ingredients found in the beauty product, such as shea and almond butters, and results in a […]
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Viva el Maquillaje
Latina singers have been in high demand for makeup collaborations of late, with at least three deals signed this year after several introductions in 2018 and 2019. These celebrities have an advantage in that they tend to attract a mainstream audience that includes ethnically and racially diverse consumers, something that increasingly appeals to cosmetics marketers […]
Sitting Pretty in the Pandemic
Almost since the beginning of the lockdown, pundits have been saying that demand for cosmetics would likely decline, as most of consumers’ time has been spent at home and, even as society re-opens to a degree, mask-wearing hides much of the face. This prediction has come true in many cases, as a large number of […]
A New Celebrity Sector
The increasingly high profile of transgender celebrities in pop culture over the past few years has led to a relatively new and niche realm of celebrity licensing focused on signature merchandise inspired by transgender models, reality stars, and actresses. Examples, while still few and far between, date back at least as far as 2013 and […]