Darts is an activity that has attracted growing interest over the past few years, both in participation and viewership. Increased demand for products such as signature and branded darts, dartboards, jerseys, and flights (the plastic or nylon stabilizers on the darts) has followed, with rights mostly granted to specialist licensees. The game of darts was […]
Tag Archives | Liverpool FC
Educational Properties with a Human Touch
By Karen Raugust on January 18, 2024 in Celebrity, Character/Entertainment, Educational products, Licensing
Several educational brands based on individual people or personas have recently signed licensing deals for products that help children learn at home or in school. Some of the properties are based on real people, some are characters created and performed by real people, and some are wholly fictional, educator-created brands. But all have positionings that […]
What’s in a Phrase?
Sports licensors, like intellectual property owners of all types, are looking for ways to expand their portfolio of licensable assets. As part of that trend, three sports clubs have filed trademark applications in the last six months or so for words or phrases that are closely associated with their teams: Liverpool Football Club in the […]