Tag Archives | KOCHÉ

Just for Kicks

While collaborations between fashion labels and football/soccer clubs in Europe and elsewhere are nothing new, the landscape is expanding, with more clubs and more fashion labels entering into such agreements. The fashion styles range from luxury to streetwear to denim; in many cases the club’s main kit supplier is part of the equation as well. […]

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Getting a Kick Out of Fashion

Leading football clubs around the world, like other sports organizations, have been forging deals with design labels for fashion-forward apparel collections. Some of the examples in the second half of this year: Manchester United paired with True Religion for a line of premium denim for women and men, along with a future junior’s range, sold […]

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Characters on the Runway

One indication of the ongoing importance of pairings between high-fashion labels and licensed properties from outside the world of fashion is the strong presence of such collaborations at the spring and fall Fashion Weeks and Design Weeks in the world’s capitals of high fashion. These have become key moments to debut joint collections on the […]

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