Licensees, and some licensors, turn to crowdfunding as a way to raise awareness for new products among their most loyal fans, test new products and features, and/or generate funding for new initiatives. Most recent campaigns have taken one of the following directions: • Using crowdfunding as an ongoing strategy for launching new products under an […]
Tag Archives | Kickstarter
Kickstarting New Content
Some of the most successful crowdfunding programs to date have been those supporting the creation of new content based on classic characters: Aardman Animations ran a campaign to relaunch Morph, a stop-motion-animated character that had not appeared on television for 15 years. It generated £110,000 ($158,390) to fund 15 one-minute episodes for YouTube; U.K. children’s […]