Several formerly defunct retailers have announced relaunches, or expanded on recent relaunches, this year. Through a variety of strategies, their well-known IPs are coming back, both online and as shop-in-shops and/or standalone retail locations: Bed Bath & Beyond returned to bricks-and-mortar retail through partnerships with The Container Store and Kirkland’s, both announced in October. The […]
Tag Archives | KB Toys
Toy Story
As we approach the all-important fourth-quarter selling season for toys, it seems like a good time to take a look at what has been happening in the industry since Toys ‘R’ Us closed the last of its U.S. stores in June of this year, after declaring bankruptcy in September 2017: Other retailers are trying to […]
Q&A About TRU
Toys ‘R’ Us announced last week that it would shut all 735 of its U.S. stores under the TRU and Babies ‘R’ Us banners, after declaring bankruptcy last fall and subsequently posting poor holiday results. This move raised a number of key questions for toy companies, retailers, analysts, and licensing executives. Question 1: What happened? […]