Pickleball, still relatively new on the scene as a mainstream participant sport, continues to grow in popularity with players of all ages. As a result, properties of nearly every type have lent their names, logos, and other assets to pickleball apparel, accessories, footwear, and especially paddles and paddle covers over the past few years. Recently, […]
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Pickleballing in Style
When we last covered pickleball, in 2019, it was just emerging as a licensing opportunity, with a number of leagues, governing bodies, collegiate teams, and sponsors signing their first licensing and endorsement deals. With pickleball continuing as the fastest-growing sport in the U.S., with average annual increases of 11.5% in participants over the past five […]