Big nationwide and worldwide milestones, such as the bicentennial of the founding of the U.S. (1976), the 500th anniversary of Christopher Columbus’ arrival in America (1992), and the Y2K celebrations marking the changeover to a new century (2000) typically spur major licensing efforts. In fact, multiple organizations often launch competing initiatives, leading to some confusion […]
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Getting All the Ducks in a Row
Rubber ducks, always around as playthings and symbols of positivity, playfulness, and simpler days, tend to see periodic surges in interest. This is one of those times. Although it is hard to say what specifically is driving this iteration of the trend, some of the manifestations include the current popularity of duck races to spur […]
First Impressions
Every once in a while, we shine a spotlight on recent deals involving products and categories that have rarely been a focus for licensing and may offer white space for licensors with relevant IP. Our first post of 2021 seems like a good time to take stock of some of the new and unusual licensed […]
As Simple as Black and White
A black-and-white color palette—expressed in patterns, prints, or blocking—remains a top choice for designers in home furnishings, streetwear, hair accessories, and other sectors. Licensors and their licensees have been taking note of this trend in a variety of ways over the past year or more as they develop style guides and products: Many of Disney’s […]
On the Road
Recent deals involving Elle magazine, Star Wars, and designer Inès de la Fressange, among others, serve as a reminder of the strong marriage between special-edition automobiles and licensed properties of all types: • Entertainment. In December, Nissan released a series of seven concept cars tied to Star Wars: The Last Jedi, each inspired by a […]