Last week the news came out that Lifetime Brands would be launching a licensed home goods program based on its BUILT brand of insulated lunch bags, soft coolers, hydration bottles and tumblers, food storage products, and travel accessories, with agency The Brand Liaison assisting it in that effort. Target categories include kitchen textiles, outdoor and […]
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Eyes on the Sky
Interest in space-themed merchandise remains strong, thanks to a number of factors. In the past year, the inaugural commercial flights of the for-profit space tourism firms Blue Origin, SpaceX, and Virgin Galactic, along with frequent news about the International Space Station, have attracted attention. Since early 2020, there has been a pandemic-fueled increase in enthusiasm […]