For at least five years, eyewear manufacturers have been entering into collaborations for glasses that block blue UV light from computer and other device screens, and the frequency of deals has steadily grown over that time. This is especially true for initiatives involving gaming-related properties, whose fans not only spend a lot of time in […]
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Gender Equity and Esports
Video gaming is a popular activity among females, who represent 41% of gamers, according to the Entertainment Software Association, and 35% of professional esports players, according to Interpret. But the world of professional esports has been a notoriously unwelcoming space for women. They experience discrimination and harassment and lack the opportunities offered to the male […]
Esports Properties Score New Partnerships
Esports has gained a higher profile among the general public during the COVID-19 crisis, with viewership and participation both up. Some mainstream sports fans have turned to esports for entertainment or wagering due to the lack of any other sport to watch. Athletes from traditional sports have helped generate awareness during their leagues’ hiatuses by […]
Brands Enter the E-Sports Arena
Last year, Jinx—a company perhaps best known for its Minecraft apparel—announced that it would create clothing and accessories specifically for e-sports players and fans under the Jinx Pro brand, including licensed products tied to teams such as Team Liquid and Echo Fox. It is one of a growing, but still small, group of manufacturers acquiring […]