With both sneaker collaborations and corporate novelty merchandise programs ubiquitous and still on the rise, is it any wonder that we’re seeing an explosion of offbeat corporate-branded shoes on the market? Products announced lately involve properties that are frequent participants in licensing and collaborations, as well as those that are new to the game. Many […]
Tag Archives | Hidden Valley
Seeking White Space in the Supermarket
Owners of food and restaurant properties have recently been looking beyond the most common brand-extension categories within the grocery store. They are lending their names to product sectors that not only make sense for their flavor profiles, but also have not been heavily licensed to date, meaning there is room for new brand entrants. For […]
All You Can Eat
Food-to-food licensing, in which food and restaurant brands extend into non-core food and beverage sectors that represent a good fit with their flavor profile or positioning, continues to proliferate. Taking a look at some of the deals announced within the last year and a half shows the wide variety of food and beverage categories impacted: […]
One Potato, Two Potato
In May, Mr. Dee’s launched a line of Hidden Valley frozen potato sides, including Shredded Hash Browns, Southern Style Hash Browns, and Roasted Red Potatoes, under license from the Hidden Valley Food Products Company. This deal represents the latest of several in the frozen potato category, a small but growing slice of the licensed food […]