Corporate food and restaurant brands have been jumping on the bandwagon—along with properties of all sorts—when it comes to collaborating on limited-edition wine varieties. In the most recent cases, the flavors of the branded foods are infused into the wine itself, usually in a subtle manner that is intended to taste good but is attention-getting […]
Tag Archives | Grey Poupon
Cutting the Mustard
The announcement last week of a Grey Poupon wine is a reminder of how mustard brands have mastered the art of creating limited-edition foods and beverages featuring weird flavor combinations for use as promotional tools. Some of the relatively few but always conversation-worthy examples over the years include: Kraft Heinz’ Grey Poupon “La Moutarde Vin” […]