Ultra-cute, ultra-positive, and often-magical characters and images have permeated the toy industry and other categories of late and continue to represent a strong trend. Examples include unicorns in particular, as well as mermaids, rainbows, kittens, and the like. A newer, but already ubiquitous development consists of hybrids of some or all of the above, with […]
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Rainbow Connection
Rainbow-themed girls’ entertainment is in, if this year’s Licensing Expo is any indication. Among the rainbow-centric properties prominently displayed at the show this year are: True and the Rainbow Kingdom. This Netflix Original is produced by Guru Studio and licensed by Brand Central, with Toy State on board as the licensee for playthings. The show […]