Fresh flowers comprise a relatively small category for licensing and collaboration, but one that has become a go-to opportunity for some properties, especially in the fashion and home design areas. Corporate brands represent one IP type that might not come to mind when thinking about floral arrangements, but recent deals show that several brand owners […]
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Flower Power
The fresh cut flower category, while still a relatively niche opportunity, has seen an increase in licensing activity over the years, with fashion and lifestyle designers among the property types that are most active in the space. Logically, most of those doing deals are either known for integrating floral patterns into their apparel and home […]