Some consumers—a growing, albeit still small, number—are considering alternatives to gas-guzzling cars as a means of getting to work. As a result, relevant corporate licensors have been taking a closer look at commuter scooters as a potential brand-extension category. This segment includes high-end and street-legal vehicles such as foot-powered kick scooters, Segway-like personal transportation, electric […]
Tag Archives | Ford
A Glimpse into a 3D Future?
Licensing has become an important tool in the emergence of 3D printing as a consumer technology, with a variety of 3D printing companies using licensing as a means of standing out in a crowded market. Recent agreements help attract customers to different facets of the industry, including: Online personalization and ordering. Source3, a 3D printing […]
Sticking with Tradition
Sometimes it seems as if every licensing deal these days takes the form of a capsule collection or limited edition, as licensors and licensees look to test a concept, reduce their risk, and generate excitement. But good old-fashioned brand extension is alive and well in many categories. Take the automotive industry as an example. This […]