Pop-up travel destinations represent one form of experiential licensing that has been on the rise in 2019. These immersive initiatives, which can last anywhere from a few days to a few months, include pop-up hotel rooms, complete hotels, and rental homes: Hotel rooms. New York’s Club Wyndham Midtown 45 launched a themed room tied to […]
Tag Archives | FAO Schwarz
Playing to Win
With the holiday season coming up quickly, it seems like a good time to take a look at what toy industry players are doing to position themselves for success. In the midst of a changing retail landscape, evolving leisure time habits among kids, trade and tariff concerns, and other challenges, companies involved in the production […]
Toy Story
As we approach the all-important fourth-quarter selling season for toys, it seems like a good time to take a look at what has been happening in the industry since Toys ‘R’ Us closed the last of its U.S. stores in June of this year, after declaring bankruptcy in September 2017: Other retailers are trying to […]
Q&A About TRU
Toys ‘R’ Us announced last week that it would shut all 735 of its U.S. stores under the TRU and Babies ‘R’ Us banners, after declaring bankruptcy last fall and subsequently posting poor holiday results. This move raised a number of key questions for toy companies, retailers, analysts, and licensing executives. Question 1: What happened? […]