The first half of 2024 has brought three significant chef-driven home-products collaborations focused on hard goods for cooking, dining, and entertaining: Earlier this month, British chef Jamie Oliver partnered with Lifetime Brands for a line of serveware and dinnerware called Big Love, taking its name from the chef’s sign-off phrase. The products skew toward family-style […]
Tag Archives | Eric Adjepong
New Territory for Chef-Based Licensing
Recent deals for frozen and packaged foods have centered on chefs who hail from Africa, or have African roots, and are known for the African influences in their cooking and/or for promoting African flavors and recipes. Chefs of West African heritage have been particularly active. Such celebrity chefs, recognized from their TV appearances, cookbooks, and/or […]