The beauty segment has been one of the most active for inbound licensing and especially collaboration deals over the past several years, with the pace picking up during the pandemic. The category is seen as a prime opportunity for celebrities, classic characters, films and TV series, museums, corporate brands, and IP from virtually every other […]
Tag Archives | Elizabeth Arden
Measuring Success in Decades
Last month, Popeye Magazine, a Japanese men’s fashion periodical published by Magazine House under license from King Features, celebrated its 40th anniversary. The milestone serves as a reminder that, despite all the focus these days on short-term collaborations and limited editions, there is still a place for traditional, long-lasting licensing partnerships. Other examples include: Elizabeth […]