Celebrities take different approaches when it comes to labeling their licensed product arrays, as they try to reach a balance between capitalizing on their fame and establishing a merchandise program that can thrive on its own merits. The first option is for fan-favorite personalities to conduct their licensing and collaboration activities under their own names, […]
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Standing Out in the Pet Aisle
Pet-products deals announced in the last two months continue a trend in which licensors are looking for voids in the market that they can fill with a focused, differentiated line of merchandise: Black + Decker licensed Wagz for a range of smart pet products, encompassing connected feeders, doors, and collars, controlled through the Black + […]