A design technique that is currently trending in collaborative apparel collections is to hide meaningful text and graphics in linings, pockets, and collars where they are not visible, except to the owner of the piece. A few examples from the world of sports and sportswear this past summer illustrate: Sportscraft, the long-time creator of the […]
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Just for Kicks
While collaborations between fashion labels and football/soccer clubs in Europe and elsewhere are nothing new, the landscape is expanding, with more clubs and more fashion labels entering into such agreements. The fashion styles range from luxury to streetwear to denim; in many cases the club’s main kit supplier is part of the equation as well. […]