Marriages of licensed characters and fresh produce have come up regularly over the years, but the sector has been as active this year as any time in recent memory. The deals have taken a variety of forms, from branded packaging to promotional initiatives, and have involved a number of different types of partners, from restaurants […]
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Sweet Spot
Chocolate candy brands such as Hershey, M&Ms, and Godiva are known for their extensions (through licensing or ingredient sales) into compatible food categories such as coffee, ice cream, liqueurs, and the like. Meanwhile, candy-based properties outside the chocolate segment also have licensing programs that include complementary foods. In fact, the non-chocolate candy sector has been […]