The current popularity of dirty sodas has given rise to a handful of collaborations in the last year or so, many involving fast food chains. Dirty sodas are soft drinks with the addition of flavored syrups or fruit juice; a splash of half-and-half, cream, or creamer; and sometimes garnishes such as fruit or candy. They […]
Tag Archives | Dr. Pepper
Sugar and Spice
Many licensors and licensees involved in the food and beverage category are trying to find ways to meet consumers’ stated desires for healthier foods. They also want to comply with industry and government initiatives that move them in a healthier direction, particularly when it comes to children. That said, if food-to-food licensing deals announced over […]