Quick-service restaurants have long been at the forefront when it comes to creating offbeat novelty items to raise visibility for their brands and give something new to their loyal customers. One of the latest trends may also be one of the most unexpected: The pairing of fast food with wine. Such collaborations make a PR […]
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Grabbing a Slice of Licensed Product Sales
Earlier this month, Domino’s retained Brand Central as its agent for brand-extension licensing, joining a handful of other pizza restaurants with outbound licensing programs. Overall, relatively few of the leading players in this sector are actively involved in lending their names to retail foods and other consumer products, at least in a significant way. This […]