Book and comic book publishers have long sought some sort of added value to differentiate their licensed titles from their competitors’, give retailers something exclusive, and entice consumers. These perks historically have been likely to take forms such as premiums (e.g., crayons or collectible toys) affixed to the cover; design elements (foil or sparkles, a […]
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Long Legs for Adult Coloring
The adult coloring book trend persists, showing much more longevity than many observers had predicted. Barnes & Noble, which has been adult coloring central for the last couple of years, continues to give the category a lot of space and prominent placement. One large store currently features a large wall display and three tables right […]