With both sneaker collaborations and corporate novelty merchandise programs ubiquitous and still on the rise, is it any wonder that we’re seeing an explosion of offbeat corporate-branded shoes on the market? Products announced lately involve properties that are frequent participants in licensing and collaborations, as well as those that are new to the game. Many […]
Tag Archives | Crocs
Seeing Green
St. Patrick’s Day has become an increasingly important occasion for collaborations and promotions, as licensors and licensees consider holidays throughout the year as potential reasons to debut new products or highlight existing ones. While nowhere near as big as more high-profile milestones such as Halloween, Valentine’s Day, Earth Day, and the like, St. Patrick’s Day […]
An Extra Scary Halloween
Halloween, coming up this Saturday, is naturally forcing consumers, marketers, and retailers to adapt their approach for the COVID era. How will that impact sales of Halloween-related products? The National Retail Federation predicts overall spending for the holiday will fall 8%, from $8.8 billion in 2019 to $8 billion this year, although those who do […]