Book and comic book publishers have long sought some sort of added value to differentiate their licensed titles from their competitors’, give retailers something exclusive, and entice consumers. These perks historically have been likely to take forms such as premiums (e.g., crayons or collectible toys) affixed to the cover; design elements (foil or sparkles, a […]
Tag Archives | Crayola
Decorating in Stone, Ceramic, and Glass
In October, The Tile Shop, a specialty retailer of natural and manufactured stone tiles, announced that it would be the exclusive U.S. distributor for Ted Baker-branded tiles. British Ceramic Tile has been the licensee for the U.K.-based designer’s tile range since 2015. The Tile Shop carries the floor and wall tiles in its 120 showrooms […]
The Many Hues of Adult Coloring
Although publishers report continued strong sales for adult coloring books (at least in the U.S.), and licensors are still entering the market or looking into doing so, this now-crowded sector is starting to mature. One indication is its diversification and expansion in several directions: Adjacent categories. Buffalo Games has a line of puzzles that come […]
True Colors, Part 2
If you’ve done any holiday shopping this year, you certainly have noted the prominent and often vast displays of adult coloring books in stores of all types. Nearly every publisher seems to offer at least one adult coloring book, with more to come. Less than a month ago (November 19), we noted the rise of […]