Earlier this year, two licensors reworked their deals with important licensees, granting them perpetual licenses within their categories. This is a relatively uncommon deal structure where a significant upfront payment, typically in lieu of an ongoing royalty, gives the licensee ownership of their category indefinitely, with the IP owner retaining rights to the underlying brand. […]
Tag Archives | Craftsman
Proprietary No More
Within the last month, both Sears and Macy’s have sold long-established proprietary brands—Craftsman and Frango, respectively—to third parties. Their willingness to do so is yet another indication of how much the retail sector is struggling. Sears has owned Craftsman since 1927, and the brand has been strongly associated with Sears in consumers’ minds ever since. […]