As more fans of pop-culture characters spend time creating sophisticated costumes to wear at conventions, fan fests, Halloween parties, or other get-togethers with like-minded friends, haircare brands have increasingly targeted cosplayers, professional and amateur, as a niche but loyal market for products such as hair paste and semi-permanent hair coloring. Licensing is increasingly coming into […]
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Camp Sites
Since the coronavirus pandemic started, licensors, licensees, and retailers have been hosting virtual versions of normally live annual events that are important to students and families and cannot occur face to face. After going digital with prom and graduation, they are now addressing the next big virtual adventure: summer camp. Among the companies with ties […]