Tag Archives | Claude Bosi

Celebrating Shared History

Collaboration partners across categories come together for a variety of reasons. One driver for the creation of collaborative collections that has been gradually gaining steam has been the partners’ shared history and/or geography: Red Wing Boot’s collaboration with Indian Motorcycle, marking the former’s first foray into motorcycle boots, played on the companies’ shared history. Both […]

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Walking in Chefs’ Shoes

Chefs who enter the licensing business typically focus on items closely related to their vocation, such as kitchen gadgets, cook- and bakeware, tableware, and sometimes foods. A category that seems to be outside the scope of traditional chef-based licensing but has been growing rapidly over the past five years: sneakers. While at first glance there […]

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