Earlier this month, Domino’s retained Brand Central as its agent for brand-extension licensing, joining a handful of other pizza restaurants with outbound licensing programs. Overall, relatively few of the leading players in this sector are actively involved in lending their names to retail foods and other consumer products, at least in a significant way. This […]
Tag Archives | Chuck E. Cheese
An Extra Scary Halloween
Halloween, coming up this Saturday, is naturally forcing consumers, marketers, and retailers to adapt their approach for the COVID era. How will that impact sales of Halloween-related products? The National Retail Federation predicts overall spending for the holiday will fall 8%, from $8.8 billion in 2019 to $8 billion this year, although those who do […]