Tag Archives | Chopard

Bringing the Bling to the Eyewear Category

Jewelry and eyewear have long been compatible products that come together through licensing and collaboration deals. Both fall into the realm of fashion accessories, and partnerships with like-minded companies help them fill out their offerings within that broader category. In addition, blinged out sunglasses and optical frames tend to be popular—with ups and downs over […]

Continue Reading

Scents That Sparkle

Last month, Graff Diamonds announced a licensing agreement with Inter Parfums for a multi-scent fragrance line that will launch in 2019 in high-end department stores, upscale travel retail, and Graff jewelry stores. The deal is a reminder that luxury brands with roots in fine jewelry are a force on the prestige end of the fragrance […]

Continue Reading