Protein powders have been a very active category for licensing of late. While a variety of properties are represented, from celebrities and characters to sports IPs and videogames, food-related brands have dominated the sector. And most have been of the sweet sort, encompassing candy, cookies, cereal, restaurant offerings like pancakes and fountain drinks, and more. […]
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A Flurry of Food-Brand Agency Agreements
Food and beverage brands have represented one of the most active sectors in licensing for quite some time, and the trend shows no sign of waning. As one illustration, in the 15 weeks since January 1, 2024, more than a half dozen food and beverage brands have retained new licensing agents to expand their outbound […]