Licensors across property types have made their presence known across most categories of alcoholic beverage by this point, whether that be beer; wine; spirits including vodka, tequila, and whiskey; or hard seltzer. The hottest category for collaboration of late has been ready-to-drink cocktails, with a range of examples coming to market since January of this […]
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Holiday Dress Code
The popularity of “ugly Christmas sweaters” as a pop-culture trend began to emerge almost a decade ago, and licenses across a wide variety of property types—from Bob Ross and Betty White to Bob’s Burgers and the Buffalo Bills—have had a strong presence over the past five years or so. Not surprisingly in such a crowded […]