The presence of mature women in the licensing and collaboration landscape has been growing over the past several years. While they still account for just a sliver of celebrity licensing activity overall, women of a certain age, who historically were forgotten when it came to product partnerships, are increasingly accepted and embraced by marketers. These […]
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Creature Comforts
CBD product introductions are proliferating, and the pet industry remains a strong opportunity for licensed properties. These two facts—along with a love of animals and support for CBD in general—have led a number of celebrities to announce deals for CBD-infused pet products: • Willie Nelson. Nelson has long been associated with cannabis (under the Willie’s […]