Racing in all of its forms has had a big presence in many product categories over the past few years, especially in the fashion realm. The properties in question include not only auto racing, which dominates collaboration activity in this space, but also increasingly bike, motorcycle, sailboat, and horse racing as well, not to mention […]
Tag Archives | Bubba Wallace
Characters in the Pit
Characters from TV, films, and gaming have increasingly been linked with racing—a high-profile sector within the licensing business these days—for promotional initiatives that, in some cases, include merchandise. Auto racing has been seeing growing interest from younger fans in recent years, and these collaborations serve to both take advantage of that fact and further the […]