St. Patrick’s Day has become an increasingly important occasion for collaborations and promotions, as licensors and licensees consider holidays throughout the year as potential reasons to debut new products or highlight existing ones. While nowhere near as big as more high-profile milestones such as Halloween, Valentine’s Day, Earth Day, and the like, St. Patrick’s Day […]
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Are Beignets The New Donut?
Donuts have had a strong presence in licensing and pop culture over the past few years. Owners of licensed properties have partnered for limited-edition flavors at donut chains, donut shops have extended their brands into other products, and donuts have been prominent design elements in fashion, stationery, and the like. Lately, however, it has begun […]