A handful of licensors have extended their names into pest prevention and control, with at least three new deals signed this year: In May, Black + Decker and its agent Beanstalk signed CYA Trading for a line of ultrasonic indoor pest control products. In February, The Royal Horticultural Society teamed with Agralan on a collection […]
Tag Archives | Black + Decker
Standing Out in the Pet Aisle
Pet-products deals announced in the last two months continue a trend in which licensors are looking for voids in the market that they can fill with a focused, differentiated line of merchandise: Black + Decker licensed Wagz for a range of smart pet products, encompassing connected feeders, doors, and collars, controlled through the Black + […]
Staying Cool
Licensing deals in the refrigerator category have been relatively rare, primarily limited to appliance and electronics brand extensions—which, while few in number, can generate significant sales—as well as occasional novelties. Whirlpool would be an example of the former, with its licensed collection of compact refrigerators, and Hello Kitty of the latter, with its Sakar-produced line […]