In the last year, fashion brands have been actively looking to the kids’ sector for growth opportunities, often by expanding their children’s businesses—or entering this sector for the first time—through licensing: Superdry got into the kids’ space in a licensing deal with U.K. retailer Next, announced earlier this month. The 95-piece collection, which Next will […]
Tag Archives | Billabong
Hitting the Beach
It’s summer, and that means fashion collaborations focused on sand and surf. Some of the clothing brands that have tied in with surf-related properties for beach apparel and accessories collections this year include: Wrangler, which launched a collaboration last month with Billabong. The assortment consists of a range of summer and back-to-school items for young […]
Pop Stars
With their bright colors and pop-culture references, painters identified as pop artists, from Roy Lichtenstein to Damien Hirst, have been attractive as licensing and collaboration partners almost since they first came on the scene in the 1950s. The past year is no exception as pop artists, both current and classic, have been expanding their licensing […]
Art x Fashion
Collections pairing the imagery of established artists with high-profile apparel and accessories labels have represented a trend in the licensing and fashion businesses for some time, and that continues, as recent deals attest: Keith Haring’s estate and its agent Artestar are collaborating with Coach on a spring/summer 2018 collection of handbags and wallets, representing the […]