A handful of licensed properties are starting to enter the world of cryptocurrency, which consists of virtual “coins” enabled by blockchain technology. As with physical currency, consumers can utilize cryptocurrency to pay for things, or as an investment. Blockchain involves a decentralized digital ledger or database of transactions, ownership history, and/or other data associated with […]
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Power to the People
A number of licensed products were introduced in 2016 and 2017 with crowdfunding campaigns supporting the launch. The examples below, all offered through Kickstarter, show how this platform is particularly suited to merchandise that appeals (for the most part) to an audience of male teens and young men: Gamebrand debuted a gamer smartwatch featuring classic […]